Not having a "good ROI" is NEVER a sign of illegitimate business practice or a lack of experience. EVERYONE sees a lack of ROI at one point or another. That is the nature of business. Otherwise, everyone would be wealthy. If anyone tells you they nail every campaign 100% of the time, they're lying. There are many variables that make or break a campaign. The most common is when the client has no strategy but asks a technician (who is NOT a strategist) to manage an ad campaign that may or may not be effective. When people experience a lack of sales it's easy and common to blame the marketer, the copywriter, the ad manager, or the designer, but what about the product or service being sold? If that sucks, then it doesn't matter how talented your "funnel builder" is. If nobody wants what you are selling you will make no sales. Skipping the strategy and going straight to a "funnel" is like skipping the architect and going straight to the builder. The most gifted carpenter is nothing without a blueprint to tell him what to build. I've seen good hard working people get called out publicly for being a fraud, and after approaching them to challenge their work ethic, I got the other side of the story, which was far more compelling and a much more likely scenario. Sometimes the funnel builder is forced to work with someone else's crappy copy, images, or video. Who is running the ads that are leading to the sales page? Are they taking some blame too? All I'm saying is that there are always 2 sides to the story, and if you hire someone to build your funnel you should only expect that when it is complete, it will display in a browser - and when the user clicks a link they will be directed to the appropriate page. If sales conversions are what you are looking for then you don't want to hire a funnel builder. You want to hire a strategist. That's when you call me.
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